Tinashe
Social Impact Tour Partnership
What is Propeller?

We Turn Fans Into Donors, Advocates & Activists at Scale

Propeller is the leading social impact platform connecting the world's most influential voices with causes that matter. Every entry to win requires an action that directly benefits your cause, turning superfans into committed long-term supporters.

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Nonprofit Partners
Propeller Partners
The VIP Flyaway

Win a Trip to See Tinashe in Atlanta

Additional Activations

Ticket Rewards

  • ✦Fans take action and earn points to redeem for tickets, no purchase required, just real impact for a cause.
  • ✦Promoted across Propeller's ~4M community plus paid social, reaching new audiences in every tour market.
  • ✦Dedicated landing page with cause story, CTAs, tour-specific entry mechanics.
  • ✦Minimal ask from the artist's team: a single social asset and pass-through promotion.

In-Venue Activation

  • ✦Fans scan a QR code or text a keyword shown on venue screens to enter
  • ✦Winners selected live during the show and announced the same night
  • ✦Prizes include seat upgrades, meet & greets, or exclusive merch
  • ✦Light-lift for the artist team, high-impact for the cause and the fan
Everyone Wins

A turnkey way to promote your tour & do massive good.

Tinashe Gets

  • A fully managed, light-lift campaign with huge paid social driving tour and cause awareness and organic promotion to our 4M fans
  • First-party fan data from every campaign entry for audience targeting and growth
  • Positive PR and brand affinity alongside a national cause

Fans Get

  • A deeper connection with the artist they love
  • A chance to win a phenomenal VIP experience: meet & greet with Tinashe
  • The chance to support a cause they care about

HRC Gets

  • New one-time and recurring donors
  • National visibility alongside Tinashe and a major paid social campaign
  • High-intent activist leads
The Cause

America's largest LGBTQ+ civil rights organization. HRC advocates for protective legislation, fights discrimination, and mobilizes voters. They're behind landmark wins like marriage equality and workplace protections, and are now on the front lines defending LGBTQ+ rights against rising anti-LGBTQ+ legislation.

The Partnership

How It Works

Propeller Handles

  • Promotion across 4M Propeller platform users
  • First-party fan data collection & delivery
  • Paid promotion with national reach
  • All campaign creative & landing pages
  • Prize fulfillment: flights, hotel, event tickets
  • Winner selection, notification & logistics
  • Post-campaign reporting & analytics for HRC
  • Full compliance, sweepstakes legal & official rules

The Ask

  • 2 VIP tickets to the show
  • Meet & greet for winner + guest
  • Signed memorabilia or merch pack for winner
  • Social support from Tinashe's channels
  • 15 to 30 sec face-to-camera video (script provided)
  • Meta Advertiser access (team-approved)

The Show Must Go On. Let's Make It Matter.

Case Studies